David Kelly - Director Asia-Pacific, IMarEST
Lena Gothberg, Shipping Podcast
Alec Peck, Hill+Knowlton Strategies
During 2017 Gartner predicts that the marketing department will become the largest purchaser of technology in the enterprise, but whilst marketing, PR and media engagement is going social, driven by data, analytics and automation in other sectors, the shipping and maritime industry seems stuck in the past. To what extent is shipping invisible and misunderstood because marketing and PR practitioners and the maritime media are following outdated practices, and what is the opportunity for the industry to use new technology to cut costs and collectively engage better in the digital age?