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Ashok Dhingra Associates (ADA)


Ashok Dhingra Associates (ADA) is a professional services firm offering wide range of services under Goods and Services Tax (GST); erstwhile Indirect Taxes; Customs and Trade including Export Controls and Sanctions; and Regulatory Laws. ADA also provides advisory, training and investigation services under Anti-Corruption Laws and White-Collar Crimes to corporates.
ADA’s objective is to enhance value for clients by focusing on solutions that are innovative, yet practical that can be implemented. ADA aims to deliver services through highly qualified and trained professionals who blend their expertise with needs of clients and maintain uncompromising focus on highest quality and ethical practice. ADA follows no relative policy to attract best talent.
ADA has been founded by Ashok Dhingra, who is ranked among the best GST; erstwhile Indirect Taxes; Customs and Trade Laws including Export Controls and Sanctions Attorneys in India. Ashok is also considered an authority on Supply Chain; Prevention of Money Laundering; Anti-Corruption Laws and White-Collar Crimes. Ashok also assists clients during and after raid or investigations by Customs, GST and Regulatory authorities like Directorate of Revenue Intelligence (DRI); Directorate General Goods and Service Tax Intelligence (DGGSTI); Enforcement Directorate (ED), Serious Fraud Investigation Office (SFIO), etc. to take a view on key issues and options to deal with high risk positions, briefing and debriefing of employees and discussions with authorities to close case. He regularly appears before departmental adjudication and appellate authorities; Appellate Tribunals, High Court and Supreme Court in Tax and Trade matters. Ashok has an overall experience of more than 43 years covering a stint in Indian Customs for 22½ years and over 20 years with Big4 Consulting firms like Arthur Andersen which merged with Ernst & Young in India, KPMG and law firms Khaitan & Co. and J. Sagar Associates (JSA). He is one of the few professionals in the Country who carry with them experience of having worked on both sides of table and with both accounting and law firms. Hence, ADA has unique advantage of providing business solutions to clients keeping in mind possible response of authorities on contentious issues. Ashok has undergone training on GST in Canada, which has been introduced in India on July 1, 2017.