Born in the Midwest, Matthew Wittemeier moved from the Great Lakes to Australia in his early twenties. Having received his Bachelor of Management and Professional Studies from Southern Cross University, News South Wales, his career in marketing and sales took flight, including stop-overs in the aviation, creative, finance, and software service industries. Ten years later, he left the sunny beaches of Australia to take up a new challenge in Germany. Matthew is now responsible for Marketing and Sales at INFORM's Logistics Division. He is a thought-provoking contributor to the INFORM and All Things Supply Chain blog, presenter, father, and podcast addict.